Culture is a powerful motivator. It plays a major role in developing our tastes, our aspirations, and our social consciousness. This new emerging majority of consumers demands that marketers and advertisers embrace diversity as more than just a buzzword. Instead, it must be a guiding principle in efforts to speak authentically to a lived experience that is increasingly intersectional, cross-pollinated, and uninterested in homogeneity. It’s about adding value through the glorification of personalization and the exaltation of diversity. Explore with us consumer trends, tastes, and preferences in a new post-COVID-19 landscape.
We will have the participation of panelists from the company Accenture.