Who are Tomorrow’s Superconsumers?

Día: 08 dic
Hora: 4:00 p. m.

Innovation Series

Culture is a powerful motivator. It plays a major role in developing our tastes, our aspirations, and our social consciousness. This new emerging majority of consumers demands that marketers and advertisers embrace diversity as more than just a buzzword. Instead, it must be a guiding principle in efforts to speak authentically to a lived experience that is increasingly intersectional, cross-pollinated, and uninterested in homogeneity. It’s about adding value through the glorification of personalization and the exaltation of diversity. Explore with us consumer trends, tastes, and preferences in a new post-COVID-19 landscape.


We will have the participation of panelists from the company Accenture.

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