If the pace of the pre-coronavirus world was already fast, the luxury of time now seems to have disappeared completely. Businesses that once mapped digital strategy in one-to-three-year phases must now scale their initiatives in a matter of days or weeks. In situations of extreme uncertainty, leadership teams need to learn quickly what is and is not working and why. Learn with us about the areas of intervention that can help companies learn more quickly during the crisis and the next normal that follows.
Laura LaBerge is the Director of capabilities for McKinsey Digital. She is a leader in McKinsey’s Digital Strategy service line, focusing on understanding the economic impact of digital disruption, and how companies can transform their strategies and business models to remain competitive.