The E-Commerce course offers a general vision of the technological advances that enable to carry out commercial practices through the integrated elements of the Internet, as well as generic managerial strategies applied to the needs of companies.
The concepts and skills you will learn in this class will allow you among others to:
- Identify the right tool and mechanism for reaching target markets
- Choose the most appropriate approach for luring potential online clients
- Analyze online key performance indicators to make strategic decisions