Educación continua

INTERNATIONAL MARKETING

This course involves all the concepts, principles and techniques we normally associate with marketing and places them in the international context. It aims to provide a comprehensive review of the theory and practice of international marketing, providing students with a framework to analyze the international marketing environment and develop a comprehensive international marketing plan for a hypothetical or real organization. The purpose of this course, therefore, is to explore the role of marketing in the overall international business context and to focus on issues of strategic / operational importance.
 
 
 


Consultas para estudiantes de primer ingreso
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Consultas para estudiantes de primer ingreso
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Correo electrónico

Teléfono celular

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