Educación continua

The e-Commerce course offers a general vision of the technological advances that enable to carry out commercial practices through the integrated elements of the Internet, as well as generic managerial strategies applied to the needs of companies who decide to use the Internet as a mechanism to reach their target markets, to service their current clients and lure potential ones. E-Commerce is a course that requires knowledge of management, marketing, finances, information systems and skills in the use of computer applications and the Internet. The aim of the course is to promote the student’s ability to analyze, design and construct commercialization strategies for products and services through the Internet.

No prerequisites.